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Backlinks—when other websites link to yours—are just about the most important signals search engines like Google use to discover your site’s authority and ranking. But how did you know who’s linking aimed at your website? Whether you’re tracking your SEO progress, checking for spam links, or exploring potential partnerships, knowing your backlinks is essential.

This guide covers why backlinks matter, and who link to my site using free and paid tools.

🔍 Why It’s Important to Track Who Links to Your Website

SEO Performance: Quality backlinks increase your search engine rankings.

Reputation Monitoring: Know how your site is being referenced by whom.

Partnership Opportunities: Reach out to sites linking for your requirements for collaboration.

Spam Detection: Identify harmful or toxic backlinks which could hurt your rankings.

Content Strategy: Understand what content attracts links and replicate success.

🔧 Tools to Find Out Who Links to Your Website

1. Google Search Console (Free)

Best for: Basic backlink checking

Go to Google Search Console.

Under the “Links” section, see:

Top linking sites

Top linked pages

Anchor text used

Pros:

Completely free

Direct data from Google

Cons:

Limited detail and metrics

Doesn’t show competitor backlinks

2. Ahrefs (Paid, with Free Backlink Checker)

Best for: Deep backlink analysis

Use Ahrefs’ Free Backlink Checker or join full features.

Shows:

Referring domains

Anchor text

Link type (dofollow/nofollow)

Domain rating (DR)

Pros:

In-depth, real-time data

Useful SEO metrics

Easy to use

Cons:

Expensive for full access

3. SEMrush (Paid, Free Trial Available)

Best for: Professional backlink audits

Use the Backlink Analytics tool.

Offers:

Toxic backlink alerts

New & lost links

Link-building opportunities

Pros:

Detailed reporting

SEO audit integration

Cons:

Premium pricing

4. Moz Link Explorer (Free Limited Use)

Best for: Beginners and quick insights

Visit Moz Link Explorer

See:

Inbound links

Page authority

Linking domains

Pros:

Clean interface

Authority metrics included

Cons:

Limited daily queries with no subscription

5. Ubersuggest (Free with Limited Use)

Best for: New webmasters and bloggers

Offers backlink data and SEO suggestions

View referring domains and link type

Pros:

Free version available

Beginner-friendly

Cons:

Less comprehensive than Ahrefs or SEMrush

Set up alerts: Use Google Alerts or tools like Mention to acquire notified whenever your brand or site is mentioned online.

Disavow harmful links: If you spot spammy backlinks, consider disavowing them using Google’s Disavow Tool (only when they affect rankings).

Track competitors: See who links in your competitors and reach out for similar backlinks.

Knowing who links aimed at your web is essential for managing your SEO strategy, building authority, and protecting your internet reputation. Start with Google Search Console to get a free overview, and graduate to tools like Ahrefs or SEMrush for professional insights.