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E-commerce is on the rise, but ever thought why exactly your target audience wants to order online? Despite the fact that the thought of retail stores is still very popular?

Even though businesses spend a considerable amount of time trying to define their buyer personas and ideal customers, they generally overlook the main psychology behind online shopping.

Customers don’t really buy anything from anyone online. They have a way of thinking that either encourages the crooks to complete a purchase or drives the offending articles to another retailer. For example, products with a big asking price often face difficult in selling online. And then there are goods that people may wish to get a feel of before purchasing.

But using the changing times, e-commerce has changed into a way of life and businesses have found a way to suffice the decision-making needs with the customers.

1. Wide range of products to pick from

Having a web-based store gives you an opportunity to get at night shelf space issues and include more inventory into your business.

While it may seem like difficult to most retail business holders, the potential of being offered an array of products online is one of the primary causes of the shift to digital shopping. More and more people today ask for brands online as opposed to stores – they have more product variations, sizes, availability, etc.

For example, Amazon started as an online bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts.

2. Competitive prices for all those products

Today, there are a variety of people who visit physical stores to test a product, its size, quality as well as other aspects. But not many of them can certainly make the purchase out there stores. They tend to look for the same product online instead.

The reason being, the expectation of the competitive pricing. These company is commonly known as bargain hunters.

If it is possible to, offer competitive pricing on your products as compared to that at the physical stores. You could also decide to put a number of products on every range, on discount sales to draw the eye of bargain hunters.

For example, Snapdeal offers a ‘deal of the day’ – when the pricing of items is considerably low in comparison to what they would cost in shops. This makes absolutely free themes think these are bagging a good deal, and also the sense of urgency around the deal raises the number of conversions.

3. Reviews off their online shoppers

According to Internet Retailer, 62% of shoppers look for online reviews on a product or service or service before purchasing it.

In physical stores, it can be impossible for any shopper to know what other customers are saying regarding the products – especially while using sales people ensuring they hear only the good. And that’s one more reason, why they prefer online shopping electronics.

Offer reviews, ratings or customer testimonials for the products and display them clearly about the product pages. The better the rating, the bigger are the likelihood of it to trade.

4. Ability to match prices

Moving from one brand store to a new can be really tedious. On the other hand, switching sites to check prices of products from different brands is easier. Apart from the reviews given on different online stores, prices are the next thing that customers search for.

The simplest way of doing so is displaying a genuine price and also the price you are offering. It becomes easier for them to notice the difference, and therefore, the chances ones seeking to other retail online retailers become a lot lesser.

For example, if you are running a winter sale, make sure you display the initial price, the percentage of your offering and also the new price on the product pages. And don’t forget to highlight the offer in your homepage as well.

5. Saving lots of time

Traveling to stores that are not close by just because you want to pay for a certain brand, could be a put-off. That will be the reason why most customers seek to online stores instead. The ability to read through the products and purchase what they want, from wherever they may be, saves them a lot of time.

But what these customers generally search for is the efficiency of delivery that an internet retail store offers. Be it a ‘next day delivery’, ’48 hours delivery’ or possibly a ‘standard delivery within a week of order’, keep the delivery information absolutely clear. And if possible, provide them with the ability to choose their delivery date.