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E-commerce is rising, but ever thought why exactly your target audience wants to buy online? Despite the fact that the idea of retail stores remains to be very popular?

Even though businesses spend a considerable amount of time looking to define their buyer personas and ideal customers, they often times overlook the main psychology behind internet shopping.

Customers don’t really buy anything from anyone online. They have a thought process that either encourages them to complete a purchase or drives them to another retailer. For example, products with a big cost often face an issue in selling online. And then there are products that people may want to get a feel of before purchasing.

But with all the changing times, e-commerce has changed into a way of life and businesses have realized a way to suffice the decision-making needs from the customers.

1. Wide range of products to pick from

Having a web based store offers you an opportunity to get past the shelf space issues and will include more inventory into the business.

While it might seem like difficult to most retail business holders, the potential for being offered a wide range of products on the web is one with the primary reasons behind the shift to digital shopping. More and more people today search for brands online instead of stores – they have more product variations, sizes, availability, etc.

For example, Amazon started as a web based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts.

2. Competitive prices for all products

Today, there are a variety of people who visit physical stores to test a product, its size, quality along with other aspects. But not many of them make the purchase readily available stores. They tend to ascertain the same product online instead.

The reason being, the expectation of the competitive pricing. These customers are commonly known as bargain hunters.

If you are able to, offer competitive pricing for the products as compared to that in the physical stores. You could also elect to put a couple of products on every range, for sale to draw the interest of bargain hunters.

For example, Snapdeal comes with a ‘deal with the day’ – when the pricing of products is considerably low when compared with what they would cost to get. This makes the customers think they may be bagging plenty, as well as the sense of urgency around the deal increases the number of conversions.

3. Reviews from other online shoppers

According to Internet Retailer, 62% of customers look for online reviews on a product or service or service before purchasing it.

In physical stores, it is impossible for the shopper to know what other customers are saying regarding the products – especially using the sales people ensuring they hear just the good. And that’s one more reason, why they prefer online dress stores.

Offer reviews, ratings or customer testimonials for the products and display them clearly about the product pages. The better the rating, the greater are the likelihood of it to market.

4. Ability that compares prices

Moving from one brand store to a different can be really tedious. On the other hand, switching sites that compares prices of products from different brands is a lot easier. Apart from the reviews given on different websites, prices will be the next thing that customers search for.

The simplest way of doing so is displaying an authentic price and the price that you’re offering. It becomes easier for these to notice the difference, and therefore, the chances of these seeking to other retail internet vendors become a lot lesser.

For example, in case you are running a winter sale, make sure you display the first price, the share of your offering and the new price around the product pages. And don’t forget to highlight the offer in your homepage too.

5. Saving lots of time

Traveling to stores that aren’t close by because you want to obtain a certain brand, can be a put-off. That will be the reason why most customers seek to online stores instead. The ability to search through the products and purchase the things they want, from wherever they’re, saves them lots of time.

But what these customers generally look for is the efficiency of delivery that a web-based retail store offers. Be it a ‘next day delivery’, ’48 hours delivery’ or a ‘standard delivery within 7 days of order’, maintain your delivery information absolutely clear. And if possible, let them have the ability to select their delivery date.