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As Telegram is growing as one in the world’s most influential messaging platforms—with over 900 million active users—businesses are increasingly researching to tap into this high-engagement environment. One with the best approaches to understand and master Telegram’s advertising tools is by attending a telegram ads workshop.

This article explores that of a Telegram Ads Workshop is, who it’s for, and just how it can help you effectively market on Telegram.

What can be a Telegram Ads Workshop?

A Telegram Ads Workshop is a structured training session—virtual or in-person—designed to teach individuals and businesses the way to run, optimize, and scale paid advertising campaigns inside the Telegram ecosystem.

The workshop typically covers both Telegram’s official advertising platform and third-party ad solutions utilized to reach Telegram audiences.

Why Telegram Ads?

Telegram recently launched its native advertising platform, allowing marketers to place sponsored messages in large public channels (1,000+ subscribers). With a focus on user privacy, minimal ad intrusion, and high message visibility, Telegram ads give you a fresh and underutilized strategy to reach highly engaged users.

Benefits include:

✅ Massive reach

✅ High engagement rates

✅ Low competition (when compared with Meta or Google)

✅ Strong performance for crypto, fintech, communities, and B2C brands

Who Should Attend a Telegram Ads Workshop?

Telegram Ads Workshops are perfect for:

Digital marketers and media buyers

Startup founders and solopreneurs

Affiliate marketers

Crypto project managers

Community builders

Marketing agencies

Whether you’re beginner or an experienced advertiser looking to explore new traffic sources, these workshops provide actionable strategies and insider insights.

What You’ll Learn in a very Telegram Ads Workshop

1. Understanding the Telegram Ecosystem

Telegram’s member list and engagement behavior

Difference between channels, groups, and bots

How users discover and communicate with content

2. How Telegram Ads Work

Overview in the native Telegram Ads Platform (https://promote.telegram.org)

Minimum budget requirements (starting at €2,000)

Ad formats: Sponsored messages in public channels

Targeting options: Language, channel topic, and more

3. Ad Creation and Optimization

Writing effective ad copy (short, clean, and engaging)

Designing mobile-friendly call-to-actions

A/B testing creatives and messaging

4. Third-Party and Community-Based Ad Buys

Buying shoutouts in large Telegram channels

Working with niche communities and admins

Leveraging bot-based engagement campaigns

5. Tracking and Analytics

How to measure ROI on Telegram

Using URL shorteners and UTM tracking

Telegram mini apps and web app integrations

6. Best Practices & Compliance

Navigating ad approval and Telegram’s rules

Avoiding spammy behavior

Ensuring compliance with GDPR and local laws

Bonus Topics (Advanced Workshops)

Creating Telegram bots for lead generation

Monetizing your own personal Telegram channel

Using Telegram for product launches and community building

Cross-promoting along with other platforms (Instagram, YouTube, X)

Typical Workshop Format

Duration: 2–6 hours (or multi-day events)

Format: Live webinars, interactive Q&A, hands-on exercises

Materials: Slides, ad templates, Telegram growth checklists

Speakers: Telegram marketers, growth hackers, and channel owners

Some workshops might also include Telegram ad credit giveaways, 1-on-1 audits, or exclusive entry to high-performing channel lists.

A Telegram Ads Workshop is often a valuable investment for virtually any marketer looking to get ahead in 2025. With Telegram’s native ad platform still somewhat new, early adopters possess a strong advantage in reaching premium audiences before the space becomes saturated.